The Campaign
Spring / Summer
Colour in motion.
Sunlit city days, gallery plans and weekends that decide themselves.
Amari, at lunch
Cobalt, coral and marigold bring the café scene into spring.
The studio edit
Clean colour blocking with both First Edition bags held at true scale.
Under the jacarandas
An outdoor First Edition story shaped by Johannesburg light.
Winter Campaign / The First Edition
For the everyday. And what happens after.
The original First Edition campaign, brought into the story rather than kept in an archive.
City to somewhere
Made for the everyday. Ready for what happens after.
Plans are optional
Carry the day. Leave room for more.
The First Edition
A considered pair for city days and longer journeys.
Wherever follows
Designed in South Africa. Made to move.